About Greg Rex

Greg Rex understands the unique challenges of being an entrepreneur because he’s lived it. Over his 27-year career building numerous companies, he’s had a rollercoaster ride of successes and a few failures, until he finally cracked the code for creating work-life balance.

Greg has always been passionate about health and fitness–especially surfing, snowboarding and yoga–but at age 37, mid-way through his career, he found himself trapped in the corporate rat race, living on adrenaline, $100,000 in high interest debt, too tired and overworked to take care of himself, and 50 lbs heavier than his optimal weight.

After being laid off at the end of 2001, he took a sabbatical in Costa Rica where he realized he had to simplify his life, make a change, and find a way to earn a living without killing himself working for someone else. He decided he was going to figure out how to find balance and become a “lifestyle entrepreneur.”

From his frustration and failure emerged his life’s calling… to create a system that enabled him to lead a balanced, healthy life focusing on the Trilogy of Healthy body, mind and finances. Things really kicked into gear when Greg partnered with Dr. Wayne Andersen and they set out to transform the health of America. After losing 50 lbs in 10 weeks, Greg went on to help build the coaching model, training structure and company culture of Optavia™ Inc., one of the largest and most successful transformational coaching companies in America and now expanding internationally.

Since then he’s trained over 10,000 health professionals and health coaches, helped over 150,000 clients create optimal health, and helped the company grow to $500 million per year. Optavia™ was named one of the fastest growing companies in America by Fortune and Forbes, and one of the Most Trusted Companies in America by Forbes in 2016 and 2017.

Over the course of his career, Greg has personally worked for and studied with some of the legends of personal and business development, including Tony Robbins, Deepak Chopra, Marshall Thurber, John Assaraf, Dr. Wayne Scott Andersen, and many more.

Greg is the author of STOKED: A Spiritual Journey from Employee to Lifestyle Entrepreneur. He is also a frequent speaker at medical conferences, health conferences, business and personal development conferences throughout North America. He has been interviewed by ABC, CBS, and Fox about his work on health coaching, corporate wellness and work-life balance.

Greg is also the eldest of 5, born and raised in San Diego. He practices yoga, loves snowboarding, surfing, fishing, and anything having to do with the ocean or nature. He is also a world traveler, especially to tropical, world-class surf spots such as Bali, Tahiti and Central America. He studies Shamanism, Animism and he is a “Dendrophile” (A lover of forests and trees) and an environmental activist. Evolving to a “Global Citizen” as his organization expands internationally, Greg currently resides in a mountain home in North Lake Tahoe and also lives part time at the beach in Cardiff, CA.

You can follow Greg Rex on Facebook, Instagram, YouTube, STOKED App (coming soon).

Greg’s Business Highlights & Lowlights

  • National Safety Associates (Network Marketing Co. offering air & water filtration products) – Failed miserably but learned about speaking & personal development
  • Robbins Research Intl. (Tony Robbins Live Events Promotions) – National Sales Manager hired and trained front of room educational sales force for Tony’s 1 Day Bus Course
    • Rookie of the Year 1991, Sales Manager of the Year 1992
    • Helped to grow company from $6M to $60,000,000
  • The Magellan Group Promotions (Personal and Business Development Events) – Partner, Director of Sales & Marketing
    • Grew the company from $650K to $6.5M in 2 years
    • Recognized by Profit Magazine – 9th fastest growing company in Canada
    • Partner embezzled money, Greg walked away to start over in San Diego
  • Earnware.com (Integrated Virtual Office Platform: 800#, email, web, fax… for MLM’s and Sales Organizations) – Director of Sales and Marketing
    • Sold 2,500 subscriptions in 6 months
    • Sales overloaded technology platform – losing clients as fast as they signed up
  • Bamboo.com / iPIX (Pioneered Virtual Tours in Real Estate Industry) – Regional Director; National Director of Sales Operations, overseeing 150-person sales force
    • Helped take the company public, Top 50 IPO’s in Nasdaq history
    • Grew from 30 employees to 1500 in 9 months
    • Grew from $10,000 – $36,000,000 in sales in 18 months
  • Homestore.com ($2 Billion RE Technology conglomerate) – Director of Training for 5 Divisions and over 500 sales professionals
    • Helped integrate 40 person sales team from iPIX
    • Created train the trainer program and national roll out
  • Happy Healthy Wealthy Game (90 Day Gamified Coaching Program) – Partner & Co-founder with Jim Bunch, Master Coach and Trainer
    • Co-developed content, business model and Coach Certification Program
    • Helped over 2,000 clients and certified 100 coaches in 2 years
  • OPTAVIA™ (Independent Certified OPTAVIA Coach) – Pioneer and one of the first Certified Health Coaches in America, a founding leader with Dr. Wayne Andersen
    • One of the fastest growing companies in America (by Forbes and Fortune Magazine)
    • Trained over 10,000 Health Professionals & Health Coaches
    • Helped over 150,000 clients create optimal health

Partners and Mentors

Tony Robbins – Best Selling Author and Motivational Speaker

Deepak Chopra MD and Greg Rex

Greg w/ John Assaraf SVP of Sales at Bamboo.com / iPIX, best selling author

Dr. Wayne Andersen, bestselling author and named one of Americas Top Physicians

Greg & Paul Pilzer, Wellness Expert, Economist, Former Presidential Advisor, and bestselling author

Dr. Larry Cheskin, Founder & Medical Dir. of Johns Hopkins Weight Management Center


  • COPE Certified Health Coach – Center of Obesity Education: from Villa Nova University (Medical Director Wayne Andersen MD)
  • Mind Body Medicine for HC Professionals (Medical Director Deepak Chopra MD)
  • Graduate/Certified Trainer: Tony Robbins Seminars (NLP Certification, Mastering Persuasion Techniques, Power to Influence, Date With Destiny, Mastery University, Unlimited Power Weekend)
  • President: The Pre-Med Society of San Diego State University
  • Hospital Corpsman & Master at Arms: Naval School of Health Sciences, Balboa Hospital (Lead the most decorated class in the history of NSHS)